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Path:  Corporate Home >> Press Releases >> Industry News - Electronics >> February 4, 2010
China video games and accessories suppliers expect robust export growth; emphasize R&D to add value
China Sourcing Report: Video Games & Accessories offers buyers verified suppliers of consoles and controllers, electronic handheld and desktop video games, and video game accessories
HONG KONG, February 4, 2010 - China's video games and accessories suppliers are optimistic about export growth in 2010, as overseas markets show signs of recovery, according to Global Sources' (NASDAQ: GSOL) China Sourcing Report: Video Games & Accessories (http://www.ChinaSourcingReports.com/videogamesaccessories).

The Report covers video game consoles and controllers, electronic handheld and desktop video games, and video game accessories.

Among surveyed China suppliers of video games and accessories:

  • 36 percent predict sales growth to be greater than 20 percent;
  • 45 percent expect an increase of between 10 and 20 percent;
  • 14 percent estimate sales to increase by less than 10 percent; and
  • 5 percent expect sales to remain the same.

"Fueling export growth are the robust segments of video game hardware and software, portable and handheld devices, and PC and online games," said Livia Yip, Publisher of the Report.

"The optimistic economic forecast is encouraging suppliers to invest more resources to strengthen their manufacturing capability. The majority of surveyed companies plan to increase capital expenditure by 20 to 50 percent in 2010."

Price competition top challenge

Price competition continues to be the biggest challenge facing suppliers in this industry. Over 70 percent of survey respondents identified this as the main hurdle to growth. Labor cost and design copying are the other top concerns.

Yip said, "Instead of competing solely on price, many companies are emphasizing on R&D and product development in an effort to differentiate themselves. Enhancements in housing or external design top R&D efforts, followed by improvement in compatibility and user interface.

"In addition, improving their production efficiency and strengthening their ODM capability is also a priority. Fifty-four percent of interviewed companies plan to boost operating efficiency, while 27 percent plan to widen their product range."

Supplier profiles, price forecasts and the latest video games and accessories for export

The 93-page China Sourcing Report: Video Games & Accessories provides detailed profiles of 22 suppliers with verified manufacturing and export credentials, plus contact details of 25 more suppliers. It also includes a Product Gallery featuring 101 of the most popular export models, with key specifications and full-color pictures.

The Report's surveys, price trends and supply forecasts aim to help buyers make better-informed purchasing decisions.

Specialized Global Sources websites, face-to-face events, trade magazines and research reports

China Sourcing Reports are part of Global Sources' sourcing and product information services. These include Global Sources Online (http://www.globalsources.com), China Sourcing Fairs (http://www.chinasourcingfair.com), Private Sourcing Events (http://www.PrivateSourcingEvents.com) and Global Sources monthly magazines (http://www.globalsources.com/SITE/MAGAZINES.HTM). For more information about Global Sources' products and services that connect quality buyers with verified suppliers, visit http://www.corporate.globalsources.com.

The China Sourcing Report: Video Games & Accessories is available for purchase at http://www.ChinaSourcingReports.com/videogamesaccessories .

Free information about Chinavideo games and accessories suppliers can be found at http://www.chinasuppliers.globalsources.com/china-suppliers/Game.htm .

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