Globalsources.com

Main Duties & responsibilities：

Write business requirements for enhancement of online products/services to meet business goals.

Conduct competitor website research/assessment, and provide recommendation to gain competitive edge in the market.

Conduct online surveys and periodically conduct face to face survey interview users to gather product feedback

Generate ideas for product enhancement from user feedback, usability studies, research, and survey feedback.

Carry out creative discussions on website usability with web designers to deliver web page mockups.

Prepare business justifications and recommendations for product enhancement requests.

Write test cases and conduct UAT as test lead.

Participate in User Acceptance Testing (UAT), production testing and bug reporting for online products.

Prepare presentation slides, screenshots and conduct product training to internal business units.

Create and maintain regular business analytics reports, analyze performance trends.

Other work arranged by supervisor.

Requirements：

Bachelor degree or Diploma in Business or IT fields is preferred.

Work experience in online/website/eCommerce environment is an advantage.

Strong analytical skills in interpreting data trends.

Team player with strong interpersonal skills to coordinate across groups.

Excellent communication, presentation, negotiation skills in both English and Chinese

Strong problem solving attitude; capable of recommending relevant methods to address problems.

Detail-oriented, well-organized, and good at end-to-end execution.

Ability to handle multiple tasks.

Apply now

Be part of Global Sources and start a challenging and rewarding career. Send your resume to harbour@globalsources.com.

Main Duties & responsibilities:

Work closely with the Marketing SVP to drive leads through the company website via various marketing channels as well as nurture and profile build

Using marketing automation tools such as Pardot/Eloqua/Emarsys/Marketo/or equivalent, you will develop programs designed to capture, score, attribute, remarket all leads as well as new digital communication outlets (chatbots, WeChat, WhatsApp, Tiktok) to help grow the database size

Data driven to suggest, refine and broaden any program to help grow the database and targeting

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, instrumental conversion points and optimize user funnels

Brainstorm new and creative growth strategies in both an online and offline environment

Collaborate with internal teams to create landing pages and optimize user experience

Collaborate with vendor partners, where applicable

Be able and flexible to work in other digital marketing functions such as (but not limited to) social media, SEM, SEO, content marketing, community management

Able to work with tight deadlines and challenging project scopes

Requirements:

Bachelor degree in Marketing or other related fields

At least 7 years proven experience leading and managing customer acquisition, retention and reengagement programs

Proven experience in marketing automation tools such as Pardot/Eloqua/Emarsys/Marketo/or equivalent is desired

Strong proficiency in web analytics and reporting tools (Google Analytics/Webtrends/Adobe Analytics or equivalent) with understanding of ROI and web conversion metrics, can provide feedback/suggestions for improvement/further use of data

Strong reporting and presentation skills, able to convert raw data into working knowledge and visual information for management to comprehend, high attention to detail

Lateral thinker, comfortable reading results from spreadsheet to coming up with creative design elements to changing copy for SEO purposes

Up-to-date with the latest trends and best practices in online marketing, analytics, marketing automation, adbuys, social media

Possess excellent communication skills (verbal and written)

Team and leadership experience, interpersonal self-motivated with a “can do” attitude. Proactive communication skills both internally and externally

Fluent in writing and speaking English and Chinese

Apply now

Be part of Global Sources and start a challenging and rewarding career. Send us your resume through the contact details below.

Hongkong

Fax

(852) 2814 9695

E-mail

hkhr@globalsources.com